K-HOLE has released its third issue, THE K-HOLE BRAND ANXIETY MATRIX, a deep look into how consumers are managing emerging anxieties in the face of an ever-evolving and increasingly branded cultural landscape.
“We know our preferences are being calculated and used to predict our next moves, but we still don’t feel like we can take our hands off the joystick. The job of the advanced consumer is managing anxiety, period.”
The K-HOLE Brand Anxiety Matrix issue examines case studies of the Isabel Marant internal wedge sneaker, olfactory design, IUDs, and the Lapka personal environment monitor. You can download the new issue here.
K-HOLE is a trend forecasting report by Greg Fong, Sean Monahan, Emily Segal, Chris Sherron, and Dena Yago.